August 06, 2011
WAFFLE HOUSE OF HORRORS
Recently I've been living out a long-time dream. A Waffle House just opened in town! In fact, it's open right now, no matter what time, or what day you may be reading this, even if it's Christmas day. It's the only local dining room that's open past midnight, it's the only restaurant in town that offers breakfast all the time, and it's the only place that serves up that heavenly, ever-consistent Waffle House menu. It's also probably the closest we'll ever get to classic diner culture in these parts.
I've been a Waffle House enthusiast since I discovered it over two decades ago and I finally have one to call my own. In honor of the occasion I purchased some authentic Waffle House plates on ebay (seen above). Don't be confused by the sketchy logo, this plate design is legit, however it's been discontinued. Which brings me to the point of this post, that is, to celebrate this former alternate Waffle House logo that was featured on their second generation china. Could there be a better use of the internet?
By the way, I was able to determine the era thanks to the Waffle House Museum of Avondale, GA...
I guess that puts it in the silver age of Waffle House china.
So go ahead and have a good look at the logo...
How would you describe it? YES, spooky! That's exactly what I love about it. I cannot help but read it in a wavering ghost voice... "Waaaaaaaafffffffle Hooooooouuuussssee! Beeewaaaarrrrre! Weeeeeeooooooo!"
This fascinating logo has always been one of the great Waffle House mysteries to me. I have many questions...
1. Why didn't they use the standard letters-in-boxes logo from their sign?
2. Who drew it? An employee's nephew? I must say, it looks to me like a first try. The letters are of uneven height and spacing, and the line work is inconsistent and unsure. Not to judge, I could say the same thing about my own drawings. And yet this was accepted and reproduced and buried by hashbrowns hundreds of thousands of times. Is it intended to have a primitive charm? Or is it genuinely primitively charming?
3. Why does it look scary like that? My theory is that maybe it's supposed to resemble maple syrup. (While their main logo echos the design on a waffle.) But I don't know, what do you think?
Well I certainly do miss the logo. At least I did before I got my own set of plates. Say, you don't think Waffle House would think it odd if I brought my own plates to the restaurant and transferred the food onto them do you?! Gotta go!