November 10, 2008
NEW MYSTIC SMOKE PACKAGE
I'm super pleased with this new package that I just designed for S.S. Adams. Mystic Smoke has been one of Adams' top selling products for many decades, but this is the first time in recent history that it's received its own customized package. They wanted a look that was even more appealing to kids than the standard template we've landed on...
...so I did away with the some of the straight lines and employed the very organically-shaped smoke. The excellent kid came from genuine unused production art from the Adams vault that was illustrated in the 1960s. I took a hint of design inspiration from the Saul Bass movie poster for Hitchcock's Vertigo.
In a perfect world, wacky misaligned lettering would be everywhere.